Tulum, Mexico
September 5, 2026
I have a strange invitation for brilliant people who know better but still aren't doing better.
You probably don't need help understanding yourself. That's part of the problem.
You can explain why you do what you do. You can trace the pattern backward. You know what you should stop doing. You have a pretty good idea what you should start doing. And you've probably been "working on" some version of the same problem for years.
So have I.
I've spent a ridiculous amount of my life trying to understand why a person can be smart enough to see the problem, self-aware enough to explain it, and still lose years before actually doing something about it.
I built a company.
Got what I thought I wanted.
Walked away from it.
Started my life over.
Wrote thousands of pages nobody will ever read.
Tested a lot of things that sounded intelligent and did absolutely nothing.
And kept the few that actually changed something.
I put the best of what survived into a book called The Identity Tax. It comes out October 1.
But I decided I don't want to release this one normally. I want to do something with the first people who read it.
I'm going to give you the book.
I'm going to give you the protocol that came out of all those years of testing.
And then, for six weeks, I'm going to show up live and work through the thing with you.
I have no interest in building another place where intelligent people collect more things to know. Especially now. We're about to have more answers, summaries, advice and synthetic intelligence than any human being could consume in a thousand lifetimes.
I'm interested in what you do after you know. That's what this is about.
And when I show you everything that's included in this, it's going to make even less sense. That's exactly how I want it.
I'm not interested in making it harder to get in. I'm interested in making it harder to do nothing once you're in.
I'm looking for the people going the other way. Maybe that's you.
If it is, leave your email below and I'll make sure you hear about it first.
P.S. Most people who read this will agree with every word and do nothing. I'm not building this for them. I'm doing it once, and it won't come back.